Intro to Business welcomed Mr. Beach for sharing his wisdom as an executive

Intro to Business welcomed esteemed guest speaker, Mr. Tom Beach who shared his wisdom from his days as an advertising/marketing executive. He chronicled the successes and failures of the major companies involved in the "cookie wars". This was excellent knowledge that was immediately applicable as students are working on their business plans.

商學導論課於十月底特別邀請到Mr. Tom Beach來分享他身為廣告/行銷主管的經驗談。他透過分析"餅乾"市場,進而討論不同公司成功與失敗的範例。這些都是讓學生受益良多的知識,也能幫助學生制定及呈現更好的商業計劃。

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